MUNCIE-DELAWARE COUNTY CHAMBER OF COMMERCE

AN EFFORT OF COMMUNITY ENGAGEMENT THROUGH CONTENT CREATION, A SOCIAL MEDIA AUDIT, AND A LONG-TERM SOCIAL MEDIA PLAN

CONTENT CREATION

My highest performing post on the Chamber's social media (obviously) involved Parks & Recreation. Did you know the show was loosely based off Muncie, Indiana? Now you do. The post reached 1,648 people with 18 likes, 5 shares, 164 post clicks and 133 link clicks.

SOCIAL MEDIA AUDIT

As an Account Director for Cardinal Communications, I delegated research and content analysis tasks to my team to complete an audit on the Chamber's Facebook and Twitter. We also researched potential solutions to the issues the Chamber was facing.

SOCIAL MEDIA PLAN

Using the research from our audit, my team and I created a comprehensive social media plan for the Chamber that included nixing Twitter, adding Instagram, and starting a blog. All of this information was presented by me to the Chamber for current and future use.