SCOTTY'S BREWHOUSE

A RESEARCH-BASED PROJECT THAT HELPED MY TEAM SUGGEST WAYS FOR SCOTTY'S TO REACH A BROADER AUDIENCE.

RESEARCH ANALYSIS

This is the final compilation of all my team's research, which included internal & external research, interviews with the general manager of Scotty's in Muncie, and a focus group of our target audience.

PRESENTATION OF WORK

My team presented our research findings and analysis to a group of peers and sent the finished materials to the general manager of Scotty's in Muncie. The presentation also included communication strategy recommendations based on our findings.